California Fruit and Vegetable, the California specialty crop industry’s number one news source, reaches more growers in California than any other. California Fruit and Vegetable was established in March 1997. Its readers request it in writing more than any other California specialty crop-oriented publication, and it continues to connect the ag community.
California Fruit and Vegetable’s Audience and Content
All California Fruit and Vegetable editorial focuses on growing practices and news in the tree fruit and western specialty crop industries. With thousands of readers online each week, California Fruit and Vegetable reaches more industry professionals now than ever before.
All its content is free to access and spans many media types, with a weekly email newsletter, daily web and email news articles, industry events, social media, and video reporting. However its audience prefers to get their news; California Fruit and Vegetable is there.
Who We Are
California Fruit and Vegetable is published by Malcolm Media Ag Publishing, a family-run agricultural publisher whose titles also include American Vineyard, California Ag Network, and Pacific Nut Producer. Malcolm Media is also the long-time host of the Tree and Vine Expo in Turlock, CA, and the Fresno Ag Expo in Fresno, CA, taking place each November.
Advertising with California Fruit and Vegetable
California Fruit and Vegetable’s readers are growers, advisers, retailers, packers, and educators. It has influenced more buying decisions for growers than any other media of its kind through trusted, responsible reporting, and a reputation for connecting ag professionals for almost 30 years. Get in touch with our sales team to customize a marketing plan that works for your business, or check out our media kit.
Get in touch
Story ideas, corrections, subscription questions, and advertising inquiries all go through our contact page, which routes your message to the right desk. Running an industry event? Submit it to our calendar free here.